Nóra Mezőfi

PhD student/assistant research fellow

mezofi.nora@pen.uni-pannon.hu

The primary area of her research focuses on implementing the circular economy model in enterprises. The business aspects of the European Union’s action plans for the circular economy, the opportunites and challenges of the circular business models belong to her research topics.

  • Circular economy
  • Marketing
  • B2B marketing

Opportunities and challenges of a circular economy in rural areas. Evaluation analysis of good practices. – Changes in consumer habits in the Circular Economy model in response to the pandemic. The business aspects of the European Union’s action plans for the circular economy.