Project description:
“Active Tourism meets Advanced Technology in Cross-Border Area” or AT@AT.CB for short, is a project from the Interreg V-A Hungary-Croatia Cooperation Program 2014-2020, co-financed by the European Regional Development Fund. The project started on 1.1.2021. and lasts until 31.12.2022. The partners from Croatia are Varaždin County as the leading partner and the Varaždin County Tourist Board, while the Hungarian partners are the Municipality of Csurgó and the University of Pannonia, Nagykanizsa campus. The total value of the project is €1,245,215.36, of which EU co-financing is €1,058,433.04, national co-financing (Hungarian partners) €70,386.70, and partners’ own funds are €116,395.62.
The aim of this project is to attract tourists in cross-border areas between Hungary and Croatia by creating new facilities to find local tourist attractions using advanced technologies. The project will establish new and attractive digital content available through mobile applications, and will also establish two attractive visitor centers, one in Csurgó in Hungary, the other in Varaždin in Croatia.
With the help of state-of-the-art technology, such as specialized projectors, holograms, sound systems and virtual reality creation, the heritage of the project area will be presented in an unusual, educational and primarily interesting and attractive way.
Tourism service providers and heritage managers / owners will gain knowledge related to valorisation based on advanced technologies. In addition, the project area will be integrated into one recognizable brand that will connect heritage with the market, which will ultimately result in better social and economic development.
Objectives
• To integrate heritage of the cross-border area through the development of joint cross-border tourism attraction
• To develop new tourism concepts with a high share of the ICT, based on heritage of the cross-border area
• To increase the awareness of target groups in the cross-border area on economic, social and tourism value of heritage
Project activities
• Project administration and management
• Information and publicity
• Establishment of the visitor centre in the Varaždin County
• Establishment of the visitor centre in the Municipality of Csurgó
• Development of an innovative and sustainable tourism attraction
• The development of a joint cross-border visibility of the tourism attraction
• Increasing the knowledge levels and capacities of stakeholders
Outputs and results
• 1 database of owners/managers of heritage
• 1 analysis of exiting heritage and its valorisation potential
• 1 innovative tourism attraction
• 2 visitor centres
• 1 marketing strategy
• Promotion materials
• 1 training cycle in Croatia and Hungary for the owners/managers of heritage
• 1 training cycle in Croatia and Hungary for tourism sector providers
• 1 international conference on smart technologies in tourism
Target groups
• Owners/managers of heritage
• Tourism service providers
• Visitors
Webpage: https://tourism-meets-tech.eu/en/project
Project implementation period: 1 January 2021 – 31 May 2023 – 29 months
Project budget: 1,545,287.06 EUR
Lead Beneficiary: Varaždin County
Project Partners: Municipality of Csurgó, University of Pannonia Nagykanizsa Campus, Varaždin County Tourist Board