Institute of Applied
Management Sciences

The institute of Applied Management Sciences carries out education and research under the guidance of the Faculty of Business and Economics of the University of Pannonia with special emphasis on the area of adaptation to the dynamically changing business environment and innovation.

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management
turism

Competences

The staff of the institute has a wide range of competences in the field of economics and social sciences. The Institute emphasizes the practical exploitation of its intellectual capital. The staff of the Institute believes that gaining and keeping the competitive advantage of an enterprise may only be ensured through continuous organizational development and with the adjustment to the changing environment.


The professional competences of the institutional unit are the following without being exhaustive:

- Tourism development, tourism marketing
- Tourism security
- Assessment of the applicability of renewable energy sources at municipal, institutional and company level
- Applications of the circular economy model at company, institutional and municipal level
- Sustainability issues, business responsibility
- Spatial development, urban development, local economic development

We provide the following services to our partners

- statistical and economic analyses based on qualitative and quantitative studies
- pre-decision, decision support questionnaires and interviews
- assistance in the preparation of strategies, situation analysis, environmental analysis
- development of tourism marketing activities
- carrying out satisfaction surveys
- tourism product development, impact assessment
- advice on strategic planning and practical implementation in line with the circular economy model
- advice on the applicability of renewable energy sources, creation of development concepts
- planning, promotion of climate protection activities, awareness raising
- short cycle training courses in the above topics

marketing